Side Global (a part of the PTW group) had previously entrusted Smart Studio in a recent project in LA, so were the obvious choice when SIDE expanded their operations to Paris, France. The project comprised the design and install of two control rooms and two VO booths. To mirror the previous Side project the client chose a stylish herringbone floor finish in the control rooms. This custom floor finish complements the clean fabric finish of the Smart Studio walls and ceiling while delivering the same, guaranteed outcome of a controlled acoustic environment in the spacious control rooms and the intimate VO booths. The project was completed in January 2023.